Privacy Policy

Sage London operates this store and website, including all information, content, features, tools, products and services (the “Services”), in order to provide you with a curated shopping experience. Our Services are powered by Shopify, which enables us to deliver these Services.

This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use, or make a purchase through our Services, or when you communicate with us. Where this Privacy Policy conflicts with our Terms of Service, this Policy will prevail for matters relating to the collection, handling and disclosure of personal information.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies you or could reasonably be linked to you. It does not include data that has been anonymised or de-identified. Depending on your interactions, location and applicable law, we may collect or process the following:

  • Contact details: name, address, billing and shipping details, telephone number, email.

  • Payment details: credit/debit card numbers, account information, payment confirmations.

  • Account information: usernames, passwords, preferences and settings.

  • Order and transaction history: items viewed, added to basket, purchased, or returned.

  • Customer communications: messages or information you share with our customer service team.

  • Device and usage data: IP address, browser, device type, network connection.

  • Website activity: navigation patterns and interactions with our Services.

How We Collect Personal Information

  • Directly from you (e.g. when you place an order, create an account, or contact us).

  • Automatically through cookies, tracking technologies and your device/browser.

  • From service providers and third parties (e.g. payment processors, logistics partners).

How We Use Your Information

We use your personal information for purposes including:

  • To provide and improve Services: process orders, payments, shipping, returns and customer preferences.

  • Marketing and advertising: send promotional emails or targeted advertising (where legally permitted).

  • Fraud prevention and security: protect accounts and detect suspicious activity.

  • Customer communications: respond to your requests, updates, and account notifications.

  • Legal obligations: comply with laws and regulations.

Sharing Your Information

We may share your personal data with:

  • Shopify and other service providers (IT, logistics, payments, hosting, cloud storage).

  • Business and advertising partners (e.g. Shopify Ads).

  • Third parties at your request or with your consent (e.g. social login providers).

  • Group affiliates of Sage London.

  • In the event of a business transfer (e.g. merger, acquisition, or sale).

  • Where required by law.

Relationship with Shopify

Our Services are hosted by Shopify, which processes data to operate and improve the platform. In certain cases, Shopify may act as an independent controller of your personal information. For more details, please refer to Shopify’s Privacy Policy.

Children

Our Services are not directed at children, and we do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided personal information, please contact us.

Data Security & Retention

While no system is completely secure, we take reasonable steps to protect your data. Do not send sensitive information via unprotected channels (such as plain email).

We retain your personal information only for as long as necessary to provide Services, comply with legal obligations, resolve disputes and enforce agreements.

Your Rights

Depending on your jurisdiction, you may have rights to:

  • Access your personal information.

  • Request deletion of your data.

  • Correct inaccuracies.

  • Request data portability.

  • Manage or withdraw marketing consent.

You can exercise these rights by contacting us at info@sagelondon.com. We may require identity verification before processing.

International Transfers

Your personal data may be transferred outside the UK or EEA. Where this occurs, we will ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website, with the effective date shown at the top.

Contact

For questions or concerns regarding this Privacy Policy, please email:
info@sagelondon.com